In a move reminiscent of its past strategies, Apple’s latest announcements at WWDC 2024 have stirred up considerable concern among third-party developers. The tech giant unveiled a slew of new features set to debut with iOS 18 and macOS Sequoia, raising questions about the future viability of several popular apps. Here’s a closer look at eight such apps that could potentially be rendered obsolete by Apple’s latest innovations.
1. Magnet: For years, apps like Magnet have filled a void in macOS by enhancing window management—a function historically more intuitive on Windows. With macOS Sequoia, however, Apple introduces its own native window management system. Users can now effortlessly snap windows into position via keyboard shortcuts or by dragging them to corners—a feature that could undermine Magnet’s market presence, despite its modest price tag of £4.99.
2. 1Password: Apple’s revamped iCloud Keychain, now known as Passwords, poses a significant challenge to dedicated password managers like 1Password. While Passwords streamlines password management across Apple devices, third-party apps continue to appeal to users seeking advanced features such as secure notes and cross-platform compatibility. The battle for user loyalty is poised to intensify as Apple integrates more functionalities into its ecosystem.
3. TapeACall: With iOS 18, Apple introduces built-in call recording—a feature previously monopolised by third-party apps like TapeACall. This move could potentially diminish the appeal of paid subscriptions for recording phone conversations, especially since Apple offers the service for free on select iPhone models. However, limitations on device compatibility might offer a temporary reprieve for TapeACall to retain its user base.
4. Grammarly: Apple’s foray into AI-driven proofreading via Apple Intelligence threatens Grammarly’s dominance in the grammar-checking market. The new AI assistant promises real-time assistance across iOS and macOS, undercutting Grammarly’s appeal for users across similar platforms. Yet, Grammarly’s established user base and extensive features could help it weather the initial impact of Apple’s competitive entry.
5. Newji: As part of Apple Intelligence’s AI art capabilities, users can now generate custom emojis directly within their messaging apps—a feature reminiscent of Newji’s offerings. Despite this encroachment, Newji may find solace in the gradual rollout of Apple Intelligence, which limits accessibility to newer iPhone models, giving it time to fortify its position in the emoji generation market.
6. AllTrails: Apple’s integration of hiking features into Maps, including downloadable topographical maps and offline navigation, poses a direct challenge to outdoor enthusiasts’ go-to app, AllTrails. While Apple’s updates cater to a broad user base, AllTrails’ extensive database and community-driven content could provide a competitive edge, especially among dedicated hiking enthusiasts.
7. Otter.ai: Apple’s implementation of AI-powered transcription services within Voice Memos and Notes threatens to encroach on Otter.ai’s territory. Despite Apple’s seamless integration, Otter.ai’s feature-rich offerings and compatibility with various productivity suites may safeguard its niche within the transcription market, particularly for professional users seeking advanced functionalities.
8. Bezel: The introduction of iPhone screen mirroring on macOS Sequoia challenges Bezel’s position as a leading solution for mirroring iPhone displays to Mac computers. Apple’s wireless mirroring capability, available at no additional cost with macOS 15, presents a compelling alternative to Bezel’s paid model. However, Bezel could still appeal to users looking for specific functionalities or broader device compatibility.
While Apple’s updates threaten to disrupt these app categories, the road to obsolescence may not be inevitable. Third-party developers have historically found success by offering unique features and tailored experiences that differentiate their products from Apple’s integrated solutions. As users weigh convenience, features, and compatibility, the fate of these apps will ultimately hinge on their ability to innovate and cater to evolving consumer needs.
As Apple continues to expand its ecosystem’s capabilities, developers face a critical juncture in adapting to—or competing with—these new standards. Whether these apps evolve, diversify, or persevere in their current forms remains to be seen, but one thing is clear: the landscape of digital solutions is set for another transformation with Apple at its forefront.
